4 Ways Your Outdated Website May Be Hurting Your Business
Your website is the one tool that will work for your business 24 hours a day, every day of the year. Your website can act as a salesperson, a content marketer, customer support, and a coordinator. A...
View ArticleThe Newly-Approved SMILE Procedure: Does LASIK Have a Rival?
In September of 2016, the VisuMax® Small Incision Lenticule Extraction procedure (SMILE) from Zeiss was approved in the United States. The SMILE procedure is thought by many to be an upcoming rival...
View ArticleWe Are Doing a Lot in 2017 (Podcast)
To listen to the "We're Doing A Lot In 2017" podcast, download our app! Available on iOS and Android. The year 2016 was chock-full of major world events, some good and some bad. After...
View ArticleGlacial Multimedia in 2016: A Year in Review (Infographic)
Happy New Year! 2016 was definitely a pivotal year for Glacial. We’re constantly fine-tuning our services and adding to our talented team of medical marketing professionals. 2016 brought Glacial...
View ArticleWhy is Branding Important?
In today’s ever-growing market, we all know it is crucial (and sometimes challenging) to stand out from a crowd, especially now that the hub works on a global scale. A brand helps to set you...
View ArticleThe Ten ‘Must-Haves’ For An Excellent LASIK Website [Infographic]
With over fifteen years of experience in ophthalmology marketing, we have seen and created our fair share of LASIK websites. We’ve watched three worlds develop and advance: the fields of...
View ArticleGoing Live: The Shift in Social Media
Unless you’ve been living off the grid this past year (and no one would blame you), you’ve probably noticed a trend across major social media platforms. Facebook, Instagram, and even Twitter are...
View ArticleHow to Keep Your Leads Warm This Winter [Podcast]
To listen to the "Keeping Your Leads Warm" podcast, download our app! Available on iOS and Android. Back in the day, our marketing specialists ran into a frequent sentiment from clients: We’re...
View Article5 Reasons You Should Be Attending Vision Expo 2017
Education. Fashion. Innovation. The International Vision Expo & Conference promises all of this and more. As an optometrist, chances are you know all about the 2017 Vision Expo in New York. If...
View ArticleWebsites Need Spring Cleaning Too: Keeping Your Site Updated
“Springing forward” this weekend means many things - an hour less of sleep (yawn), more daylight, and coming one step closer to t-shirts and flip-flops are among the most obvious side-effects. One...
View ArticleIs Your Practice Missing the Boat with Digital Branding?
Coming off the 2017 Vision Expo Meeting in New York City has been exhilarating and motivating. The Optometry community never ceases to amaze me with their innovative capabilities and uniqueness to...
View ArticleAn Internet Marketing Consultant's Experience at ASCRS 2017
AMO University This was my second time attending ASCRS, but my very first time at AMO University. I wasn’t entirely sure what to expect. Let’s just say I was impressed (and educated) when I...
View ArticleThe Good, the Bad, and the Ugly: 5 Tips for Responding to Negative Reviews
"You can't stop the waves, but you can learn how to surf." - Jon Kabat-Zinn In a world where online communication holds a great deal of weight, take some time to consider the effects of online...
View Article4 Types of Websites You Need to Know About
At Glacial Multimedia, we are always expanding our digital dictionary. We’ve even been working on our new tagline here in the Client Management world: "There’s a website for that." So we wanted...
View ArticleCan You Play Cyber Defense?
On September 15, 2017 at Carle Place, NY on Long Island, Michael Dobkowski from Glacial Multimedia will be delivering a course lecture and prompting discussion around the topic of cyber security...
View ArticleWhy You Need To Budget for Digital Marketing
As the new year comes closer and closer, the time to create a budget for your business is here! For any business, large or small, budgeting for your digital marketing efforts is essential. These...
View ArticleWelcome to Glacial, Joe!
Here at Glacial we are always growing and expanding! We are excited to welcome a new employee to our team! Glacial Multimedia is excited to introduce our newest employee, Joe Austin! Joe...
View ArticleResponsive Websites: What They Are and Why You Need One
When it comes to responsive websites, it seems like there are a million ways to begin the conversation. The best place to start: at the beginning. You update equipment in your office when it’s...
View ArticleWhat You Need to Know about GreenSky Patient Solutions
What you need to know about GreenSky Patient Solutions Any practice manager or surgical coordinator can tell you how crucial patient financing can be for a successful practice. Let's face it,...
View ArticleWhat an SSL is and Why You Need One!
First, What Is an SSL? The term SSL stands for “Secure Sockets Layer”. I’m sure by now, you’re now wondering what exactly that means. Essentially, an SSL creates a secure relationship between the...
View ArticleReviews are Everything! - What Are You Doing to Monitor and Gain Reviews?
There is no doubt that times are changing - if you think back 10 or 20 years ago, building rapport with a consumer base began in person, when the majority of communication was offline. This was...
View ArticleHow to Keep Patients Engaged with Email Newsletters
When it comes to engagement, it can seem like there a million steps that need to get done, on a daily basis. Are you checking your Facebook page and responding to patients? Are you getting regular...
View ArticleIs Your Website Looking Spooky These Days?
Halloween is rapidly approaching, and we have some pretty firm beliefs about the things that should be spooking us this time of year. Scary films, people dressing as zombies, candy corn (there’s...
View ArticleIs Your Practice Utilizing Branding Tools Fully?
What is a ‘brand’, and why should a doctor have to brand themselves? As defined by the American Marketing Association, a ‘brand’ is “a name, term, design, symbol, or any other feature that...
View ArticleWhat To Do When The Practice Makes Changes
After building a new responsive website, it’s important to realize that it can’t update itself. Any information that you want your patients to know about will need to be updated on your website. So...
View ArticleTop 10 Ophthalmology Website Design Tips - AAO 2017
by Michael Dobkowski For the 2017 AAO symposium in New Orleans, I was asked by LENSAR (a laser cataract company) to provide some website design tips for their user’s group meeting. After...
View ArticleHere's Why Marketing to Cataract Patients Is Worth It [Infographic]
Ever wonder how you can get more cataract patients through your door? People often write off the cataract demographic as being hard to reach digitally because they are not as technologically savvy...
View ArticleLASIK Surgery: an Internet Marketing Consultant's Experience
My vision has always been less than ideal. I have astigmatism and started wearing glasses in middle school, at first just to see the board. Slowly but surely, my sight became progressively worse...
View ArticleThe Landing Page Revolution
When I first started working with practices on paid search marketing, things were different. Click price alone was far less than it is today and many companies had not studied the impact of landing...
View ArticleWave Goodbye To Your Glasses!
I wear glasses, but not just any old glasses. They're special. Super glasses that can stand up to my active outdoor lifestyle with flexible frames and transition lenses that go from normal...
View ArticleFacebook Newsfeed Update: What It Means For Your Business And Ours
To anyone that follows Facebook and knows a thing or two about social media marketing, hearing that the organic reach of business pages on Facebook is about to take a hit probably doesn't come as...
View ArticleHow the End of Net Neutrality Could Affect Your Practice
When you open your internet browser, you expect to access any website or online service you want, at any time you want, within a reasonable amount of time, right? Of course! After all, you pay to...
View Article6 Ways to Boost Profits at Your Medical Practice + Free Website Analysis!
An effective medical marketing strategy can drive new traffic to your website, increase patient count and skyrocket your practice to the top of search results. Best of all, when done right, a...
View ArticleLocal SEO 2018: 10 Factors That Affect Local Search Rank
Local SEO is essential to any business looking to attract local customers. We live in a time where people use smartphones, GPS-enabled devices and voice assistance more than ever — consumers are...
View ArticleInternet Marketing and Digital Branding For Cataract Patient Acquisition
For years people told me that marketing for cataract surgery would not work… I recently found myself on the lecture stage at the AAO meeting doing a presentation on a very interesting case study and...
View ArticleMy Website Company Says My SEO is Good But I'm Not Ranking Well.
How to elevate your SEO game with advanced concepts, content marketing & whiz bangers. After 20 years of doing SEO work, I am amazed at what people call SEO. The variances between what one...
View Article
